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Challenge
Flick The Switch is a boutique film studio based in Mumbai, London and LA. The brand aims to provide a one-stop shop for international investors, distributors and production houses looking to gain access to the ever expanding Indian film market. FTS had no digital presence and needed a way to harness online communities to drive awareness and visibility for the brand.
Solution
Flick The Switch needed a new lease of life online and came to Plus 1 Digital. Ahead of AFM in 2013 the CEO was speaking on a panel and needed web presence in 1 week. P1D put together the existing website and has been working with the team since then on new branding and a new, more developed website — due to launch in May 2014.
Result
New innovative logo — print and animated for the front of movies that FTS works on.
The new website has been developed with a film-makers lounge, with the aim of positioning FTS as a thought leader and providing a useful community for upcoming film-makers.