Challenge
BassBuds is a luxury in-ear headphone and Bluetooth speaker brand. With such a huge amount of competition in the market, BassBuds were looking for an innovative digital strategy to set them apart from other brands. The brand also has a strong link with a range of urban celebrities and needed a strategy to make the most of this.
Solution
P1D presented a strategy to unify the brand tone of voice and message to own a key market segment. We developed a range of stylish campaigns for social media, rich in colour and eye catching.
Result
Until BassBuds is able to increase its presence in retail outlets, any other supporting campaign will not have the effect intended. The products are currently available in Harvey Nicks and Selfridges and are starting to appear in Tesco stores nationwide.