Don't Start Your Social Media Campaign Until You Have Read This

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2 June 2015 Agency Life London Mobile Social Media ThingsWeLove

Preparing social media campaign is time consuming and needs a bit of brainstorming in order to come up with a great plan. So before you get started take the time to read our short guide about the things to consider before posting.

Before you start working on your campaign for social media, email or blog, think about the goals you have. Do you want to collect email addresses? Drive people to your website? Get more likes? It is crucial to set the parameters of what success ‘looks like’ before starting out.

As someone wise once said “Everyone is not your customer.” Which means that the message you’re trying to present to your customers is not going to appeal to all groups of people. You can use your Facebook page insights to see who likes your profile. Once you know the group, research what kind of brands they like and what those brands are doing to engage their audience. Being a bit sneaky here can give you some really valuable intel into knowing your audience more.

Social media isn’t free. This is something people keep forgetting. In the past, posts published to your page organically reached all of your fans but those days are over now. In order to get the most out of your creative efforts, you will need a budget to spend on boosting your posts. It’s not worth the effort to spend hours on creating content and then only showing it to very few people (max 15% of your fans and it’s decreasing).

You have to test it. Like NASA says..”1 test is worth 1,000 expert opinions”. Even the most awesome idea can be a miss. That’s okay, as long as you know why. Maybe the timing was wrong? Maybe your audience doesn’t like to engage with brands? There could be a thousand reasons. Test different ideas and approaches with some fixed factors – for example one week publish your posts at lunch time and second week in the evening. After that you will be able to see which time of the day works better for your brand.

At the end of each campaign you need to look at the numbers. Have you met your goals? How did the campaign perform in comparison to the previous one? (comparing two different periods will provide some really useful information). If you have time, prepare reports at the end of each month (or week) and store them in one place. As you build a bank of knowledge about your audience you will be able to further hone your campaigns to better engage with them.

Social Media is happening with or without you – it is important to be part of the conversation – and more important still to be the life and soul of the party, not the dull one in the corner.

How are you feeling about your social media? Is it as awesome as it could be or is it a little lack lustre? If it’s the latter, hopefully this helps – if you are still feeling a little stumped why not get in touch – after all – social is a forte of ours – we’re here to help.