Best Food Brands That Are Stealing The Social Media Limelight

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6 October 2014

People love their food. That’s why brands want to make sure that people choose to love their brand food. There are many ways they are trying to do that. The best way seems to be with humour and cuteness. Have a look at our top food brands on social media.

The cheeky team at innocent are big into puns, dad jokes and generally raising the bar in the humour and food worlds. They’ve fronted numourous successful campaigns such as the simple but very effective, ‘Innocent fruits on…’ series as well as having a hilarious social media presence to boot. Plus, they are our superheroes.

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Pizza Hut isn’t scared to use its Twitter account to get a little bit wacky. They breed hilarious account retweet users, by posting constant gags. The brand is completely humanized and personal.

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Gu Puds appreciates how much its audience loves food. So between funny tweets, they frequently interact with users using an intimate approach to talk to foodies that retweet their deserts. Yum.

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This year Starbucks sprung “Tweet a Coffee” campaign to engage customers and build awareness of the brand. Not only do they offer freebies, but Starbucks always creates content that inspires its fans to like, comment, and share.
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Oreo’s Twitter account makes real waves when they jump on every trending Internet topic there is! They use viral content to express their brand in an imaginative way. Oreo isn’t just quirky; its social media is also incredibly intelligent when it comes to vaulting onto live pop culture events. They are a viral media sensation.

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Snack food company Pop Chips brings quirk, wit, and fun to a new level. For budding foodies, its account also provides recipes for food you can make with Popchips. Crazy stuff.

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Founded by 7 friends, the company uses Facebook and Twitter to grow brand awareness and now has in excess of 56,000 followers. There are not many food companies that put as much effort into understanding the social-media world.
No other brand has perfectly mastered the two primary forms of food tweets: the helpful recipes and the offbeat, shareable image.

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What if the app Candy Crush had a Twitter account? Skittles candies aren’t unique, but their brand’s social voice sure is. And that voice differentiates the Skittles brand from every other candy brand on the market. Not only do they post funny tidbits about real life, they also respond frequently to customers.

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